3VR Appoints Tony Montes As Sales Director For The Eastern United States And Canada

3VR announces that Tony Montes joined the company as Sales Director for the eastern United States and Canada. Previously, Montes held senior security roles at top retail brands including David Yurman, Saks Fifth Avenue, and Macy’s department stores where he worked directly with loss prevention managers to define physical security standards and implement surveillance systems for stores nationwide.

Previous Experience

“The future of the retail store is rapidly evolving with the growth of mobile shopping and digital in-store experiences,” Montes said. “As stores develop strategies to address these trends, they still have to prevent everyday losses and ensure a safe store environment for customers and employees. 3VR’s VisionPointTM VMS offers retailers a single platform that can search and analyze video content in real-time to investigate theft and understand customer behavior as the shopping experience continues to evolve.”

“Tony brings over 30 years of extensive knowledge and experience in design, implementation, and project management of physical security systems,” said Andrew Chapman, Senior Vice President of Sales at 3VR. “His first-hand knowledge of the security challenges our customers are facing will be a great asset in helping 3VR customers protect employees, secure assets, and drive better business decisions.”

Montes joins 3VR from Tyco Integrated Security, a 3VR security system integrator partner, where he managed security systems upgrades for New York state agencies. At Macy’s, Montes partnered with loss prevention managers nationwide in the creation and implementation of shortage reduction programs that resulted in increased apprehension of shoplifters by 30 percent annually. Throughout his career, Montes has partnered with security vendors, law enforcement, and the Department of Homeland Security, and coordinated cross-functionally with store operations, planning, design, and construction teams to implement the highest security standards. He studied psychology at New York University.