There is a new event on the calendar for the security industry in 2019: The Security Event 2019, 9-11 April, at NEC, Birmingham. For additional details and a preview of the new trade show and conference, we spoke with Tristan Norman, Founding Partner and Event Director, The Security Event.


Q: It seems recently that some trade shows have been on the decline in terms of exhibit size and attendance. Why does the physical security industry need another trade show?

Norman: I think there are numerous factors that play into the decline of trade shows in general and not something that is limited to the security industry. Those events that are suffering are no longer serving their target market or have failed to adapt to the changes in the industry they serve.
However, what we are seeing now is the rise of focused, more “evolved” trade events which fulfill a gap in the industry event calendar and provide something new and fresh to a disillusioned audience.


Q: What will be unique about The Security Event, and what role will it serve in bringing together buyers and sellers in the market? Where (geographically) will attendees come from?What we are seeing is a rise of trade events which provide something fresh to a disillusioned audience

Norman: The driving ethos behind The Security Event is that we are “designed by the industry, for the industry.” We were able to start with a blank canvas and take on board all the feedback from stakeholders throughout the security buying chain and create an event that is sustainable and fit for purpose. We see the role of the event as a very important one – to truly reconnect the currently fragmented UK commercial security industry, back at the NEC in Birmingham.

We had originally anticipated that this would be an almost-exclusively UK event in year one. However, we have seen significant interest from potential visitors from across the wider EMEA region who are keen to do business in the UK. We formed a strategic alliance with Security Essen to help facilitate and strengthen our reach in these regions through additional marketing and PR activities. Consequently, early registrations indicate that it will be approximately an 80% UK and 20% international split.


Q: What conference programming is being planned to augment the trade show event?

Norman: Content will be delivered across three focused theaters, serving the needs of our audience throughout the buying chain. Emphasis will be placed on the latest technology innovations impacting the industry, practical advice on the most pressing issues facing security technicians, and important industry updates and insights.

All sessions are focused on delivering tangible benefits to ensure professionals are equipped to stay relevant and to grow their business and we’re excited to be working with key industry bodies, innovators and experts to deliver the program. We look forward to announcing those in coming weeks.

The Security Event 2019 will lay emphasis on the latest technology innovations impacting the industry
Exhibitors want to re-engage with the thousands of industry colleagues who no longer attend other events on offer

Q: Comparisons to IFSEC are inevitable. How will The Security Event be different than the IFSEC Security and Fire shows? What are the advantages of locating at Birmingham NEC?

Norman: Both The Security Event and The Fire Safety Event, based at the NEC are completely different to any other trade show in the UK. We pride ourselves in creating a business platform that puts the exhibitors’ needs first, by limiting the size of stands and total number of exhibitors as well as creating a comprehensive CPD accredited educational program for the visitors.


Q: Which big industry players are supporting the launch of The Security Event, and what feedback are you hearing in terms of why they signed up at the show's inception? If a global manufacturer has a footprint in both the US and Europe, any tradeshow will be managed locally

Norman: Our founding partners are Assa Abloy, Avigilon, Anixter, Comelit, Dahua, Honeywell, TDSi, Texecom, Tyco and Videcon. The full list of exhibitors and supporting partners can be found on our website.

The reasons why they have signed up are very simple. They all see the exact same gap in the industry event landscape as we do. We believe there is a need for a 3-day channel focused commercial security exhibition based at The NEC in Birmingham. Our exhibitors want to re-engage with the thousands of industry colleagues who no longer attend the other events on offer.


Q: Your 2019 show will be the same week as ISC West in Las Vegas. Do you think the competitive calendar will be a factor?

Norman: In terms of our both our audience and our exhibiting base there is very little overlap with ISC West. Generally, if a global manufacturer has a footprint in both the US and Europe, any tradeshow will be managed locally so we haven’t observed any issues so far.

We do acknowledge that having two shows at the same time globally isn’t ideal and we have moved our dates in 2020 to the 28-30 April to mitigate this going forward.

we have moved our dates in 2020 to the 28-30 April to mitigate this going forward
The Security Event 2020 will not clash with Las Vegas' ISC West 2020 as it will in 2019, says Norman

Q: How will you measure success in the first year of the show? What measurements (show size, number of attendees, exhibitor feedback, etc.) will constitute a "successful" first year for the show?The Security Event will continue to evolve year after year, but will intent to stay true to the event's original concept

Norman: Great question – the most important barometer of success for me and the team next April is the general industry reaction, after all, this show was created for them. Furthermore, it is vital to us that our exhibitors feel they have achieved their objectives for the show, whether it be quality, quantity of leads or raising awareness of a new product launch. We’ll also be keen to understand how satisfied visitors are with the event, including their views of the content, access to new products/services, effectiveness of the out of hours networking, etc.

We are anticipating 6,000 visitors over the 3 days and I believe if we achieve this goal, we will have a strong rebooking on site, laying a great foundation for our 2020 event.


Q: How would you expect/hope the show would continue to evolve in coming years?

Norman: I hope over the next few years The Security Event cements itself as the industry’s favorite trade show and that exhibitors and visitors alike look forward to every year for both the business opportunities at the event and the networking outside of it. The Security Event will continue to evolve year after year, but I am determined that we stay true to our original concept and the principles on which the show was founded. After all, it is this formula that has proved to be so popular to date.

Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version Download PDF version

Author profile

Larry Anderson Editor, SecurityInformed.com & SourceSecurity.com

An experienced journalist and long-time presence in the US security industry, Larry is SecurityInformed.com's eyes and ears in the fast-changing security marketplace, attending industry and corporate events, interviewing security leaders and contributing original editorial content to the site. He leads SecurityInformed's team of dedicated editorial and content professionals, guiding the "editorial roadmap" to ensure the site provides the most relevant content for security professionals.

In case you missed it

What New Technologies And Trends Will Shape Video Analytics?
What New Technologies And Trends Will Shape Video Analytics?

The topic of video analytics has been talked and written about for decades, and yet is still one of the cutting-edge themes in the physical security industry. Some say yesterday’s analytics systems tended to overpromise and underdeliver, and there are still some skeptics. However, newer technologies such as artificial intelligence (AI) are reinvigorating the sector and enabling it to finally live up to its promise. We asked this week’s Expert Panel Roundtable: What new technologies and trends will shape video analytics in 2021?

Tackling The Challenge Of The Growing Cybersecurity Gap
Tackling The Challenge Of The Growing Cybersecurity Gap

The SolarWinds cyberattack of 2020 was cited by security experts as “one of the potentially largest penetrations of Western governments” since the Cold War. This attack put cybersecurity front and center on people’s minds again. Hacking communication protocol The attack targeted the US government and reportedly compromised the treasury and commerce departments and Homeland Security. What’s interesting about the SolarWinds attack is that it was caused by the exploitation of a hacker who injected a backdoor communications protocol.  This means that months ahead of the attack, hackers broke into SolarWinds systems and added malicious code into the company’s software development system. Later on, updates being pushed out included the malicious code, creating a backdoor communication for the hackers to use. Once a body is hacked, access can be gained to many. An explosion of network devices What has made the threat of cyberattacks much more prominent these days has been IT's growth in the last 20 years, notably cheaper and cheaper IoT devices. This has led to an explosion of network devices. IT spending has never really matched the pace of hardware and software growth Compounding this issue is that IT spending has never really matched the pace of hardware and software growth. Inevitably, leading to vulnerabilities, limited IT resources, and an increase in IoT devices get more attention from would-be hackers. Bridging the cybersecurity gap In the author’s view, this is the main reason why the cybersecurity gap is growing. This is because it inevitably boils down to counter-strike versus counter-strike. IT teams plug holes, and hackers find new ones, that is never going to stop. The companies must continue fighting cyber threats by developing new ways of protecting through in-house testing, security best practice sources, and both market and customer leads. End-user awareness One of the key battlegrounds here is the education of end-users. This is an area where the battle is being won at present, in the author’s opinion. End-users awareness of cybersecurity is increasing. It is crucial to educate end-users on what IoT devices are available, how they are configured, how to enable it effectively, and critically, how to use it correctly and safely. Physical security network A valuable product that tackles cybersecurity is, of course, Razberi Monitor™, which is new to ComNet’s portfolio. Monitor™ is a software platform that provides a top-down view of the physical security network and ecosystem. Monitor™ is a software platform that provides a top-down view of the physical security network and ecosystem It monitors and manages all the system components for cybersecurity and system health, providing secure visibility into the availability, performance, and cyber posture of servers, storage, cameras, and networked security devices. Proactive maintenance By intelligently utilizing system properties and sensor data, Razberi’s award-winning cybersecurity software prevents problems while providing a centralized location for asset and alert management. Monitor™ enables proactive maintenance by offering problem resolutions before they become more significant problems. Identifying issues before they fail and become an outage is key to system availability and, moreover, is a considerable cost saving.

Will Airport Security’s Pandemic Measures Lead To Permanent Changes?
Will Airport Security’s Pandemic Measures Lead To Permanent Changes?

Travel volumes at airports have been increasing of late, although still below the 2.5 million or so passengers the Transportation Security Administration (TSA) screened every day, on average, before the pandemic. As passengers return, they will notice the airport security experience has changed during the pandemic – and many of the changes are likely to continue even longer. Need for touchless technology The lowest U.S. air travel volume in history was recorded last April, with approximately 87,500 passengers. As passenger traffic plummeted, the aviation community sought to explore the potential of new technologies to make security checkpoints more contactless and flexible when the traffic numbers return. The pandemic has seen an increase in touchless technology deployed in the screening area. Used for cabin baggage screening, Computed Tomography (CT) produces high-quality, 3-D images to enable a more thorough analysis of a bag’s contents. Imaging Technology Millimeter-wave body scanners began replacing metal detectors globally as a primary screening method Enhanced Advanced Imaging Technology (eAIT), which uses non-ionizing radio-frequency energy in the millimeter spectrum, safely screens passengers without physical contact for threats such as weapons and explosives, which may be hidden under a passenger’s clothing. Millimeter-wave body scanners began replacing metal detectors globally as a primary screening method.  AI algorithms Other innovations include an automatic screening lane, centralized image processing, and artificial intelligence (AI). Looking ahead, AI algorithms have the ability to clear most passengers and bags automatically, making the process smoother and freeing up staff to focus only on alarms. The pandemic’s need for contactless screening may accelerate the adoption of AI.   CAT machine Credential Authentication Technology (CAT) machines automatically verify identification documents presented by passengers during the screening process. The TSA continues to accept expired Driver’s Licenses and state-issued IDs for up to a year after expiration, based on the premise that license renewals may be delayed and/or more difficult during the pandemic. The REAL ID enforcement deadline was extended to Oct. 1, 2021.  Health precautions Checkpoint health precautions have been a part of the airport screening experience since early in the pandemic. Last summer, the TSA announced the “Stay Healthy. Stay Secure” campaign, which included requirements such as social distancing among travelers, ID verification without physical contact, plastic shielding installed at various locations, and increased cleaning and disinfecting. In January 2021, President Biden signed an Executive Order requiring travelers to wear face masks when in airports and other transportation facilities (to remain in effect until May 11). Checkpoint screening Clear is a privately owned company that provides expedited security that uses biometrics either a person’s eyes or face to speed along the process of getting people through checkpoints. TSA officers wear masks and gloves at checkpoints and may also wear eye protection or clear plastic face shields. The limits on allowable liquids a passenger may take on board were broadened to include a hand sanitizer container of up to 12 ounces, one per passenger in a carry-on bag. a paradigm shift Just as aviation security changed after 9/11, the COVID-19 crisis is expected to lead to a paradigm shift to create a safer and more secure environment. Measures were implemented so that passengers, staff and other stakeholders could have continued assurance and confidence in airports amid and after the pandemic.