ADT Commercial has grown organically in double digits since 2016, in addition to growing through 15 acquisitions completed since the merger of ADT and Protection One. Acquisition of integrator companies such as Red Hawk Fire and Security and Aronson Security Group has expanded ADT Commercial’s presence geographically to more areas of the country.
Most of the employees of the acquired companies have stayed with ADT and “helped to create a corporate culture and a good place for employees to work,” says Dan Bresingham, Executive Vice President of ADT Commercial. Happy employees ensure good customer service.
Enterprise resource planning
Bresingham will lead ADT Commercial as it becomes a separate business unit in 2020
“We adapt to where our clients want us to be,” adds Joe Sanchez, Senior Vice President of Customer Operations of ADT Commercial National Accounts. “We take a strategic approach as we determine how adaptive our customers are going to be to the new technology.” I caught up with ADT Commercial at the GSX trade show in Chicago.
Bresingham tells me ADT Commercial has benefitted from the caliber and breadth of leadership talent that have come along with the various acquisitions, including Mike McWilliams of Red Hawk, Bob Dale of Protection One, and Phil Aronson of Aronson Security. The transitioning of internal systems such as enterprise resource planning (ERP), billing and customer repair software will further steamline the ADT Commercial operation in the next several months. Bresingham will lead ADT Commercial as it becomes a separate business unit in 2020.
We caught up with ADT at the GSX trade show in Chicago
Providing new opportunities for regional integrators
Additional acquisitions are also likely; in fact, growth is likely to accelerate. ADT Commercial offers a national footprint that can provide new opportunities for regional integrators it brings into the fold. New acquisitions will continue to fill out ADT’s skillset requirements in specific geographic areas where more expertise is needed.
Security directors have a small staff and we help them know what they should be looking at in terms of data"“The industry doesn’t change a lot,” says Bresingham. “The technology just gets better, faster, and cheaper. As a service provider we take the best technology and combine it to provide the best solutions. We’re product-agnostic. Most of our jobs are down-and-dirty, doing the same things, but we’re pushing ourselves to be the best every day at the basics.” An emphasis at ADT is to provide customers ‘actionable’ data compiled from their various security systems. “We have a range of customers,” says Sanchez.
Managing networks and video remotely
“From small businesses to large data centers, there is no electronic system we cannot do. We are adaptable, from providing basic intrusion all the way to more sophisticated elements. Security directors have a small staff and we help them know what they should be looking at in terms of data.”
“Our customers are our ‘true north’,” says Sanchez. A strong relationship with clients forms the basis for ADT Commercial’s success. Helping customers track data utilizes ADT Commercial’s eSuite account management system, homegrown software that compiles and analyses various customer data inputs. It also allows the ability to manage networks and video remotely. “We built it from scratch for customers. It’s a web-based system that helps them manage their business,” says Bresingham. “We hold ourselves accountable. We don’t hide from data, we encourage it.”
Monitoring refrigeration units
The solution is different in every case, just as every customer is uniqueIn addition to data from customer systems, eSuite can compile local weather information, crime statistics and other information that can help provide trending information to guide a customer’s business. The system’s flexibility enables ADT to provide the data each customer needs.
ADT helps customers manage their business beyond the security department, too. “We do a lot of things in environmental control, monitoring refrigeration units and making sure humidity and temperature readings are correct,” says Sanchez. Leaving a door open could cause product loss at a pharmaceutical company, for example. In the food industry, a freezer malfunction could cause huge losses. In either case, an alarm can draw attention to the problem in a timely manner.
Other customers face regulatory requirements that demand an audit trail of compliance, which ADT’s systems can provide. At the end of the day, ADT asks customers ‘What’s your security need?’ The company then adapts and assembles its solutions using internal resources and outside vendors, to meet that need. The solution is different in every case, just as every customer is unique.