Security and Safety Things GmbH (SAST) is a new company that has announced its vision for an Internet of Things (IoT) platform for the next generation of security cameras. The Bosch startup plans to build a global ecosystem for the development of innovative security camera applications.
Based on the Android Open Source Project (AOSP), SAST provides libraries, an API framework, and codecs for developers to work with. The SAST App Store will allow developers to build and market new applications, similar to today’s app stores for smartphone applications. We presented some questions to Nikolas Mangold-Takao, VP Product Management and Marketing, about the new venture, and here are his responses:
Q: Why a new company now? What technology innovations have made this a good time to launch this company?
The time is right to bring market needs and technological innovations together on one platform"Mangold-Takao: From a technical perspective we see two main drivers: increasing computing power at the edge and increasing internet connectivity, which will enable devices to directly communicate with each other and bring new technologies such as artificial intelligence also to the security and safety industry.
At the same time, we see that this industry and its users are hungry for more innovative solutions – addressing new security needs while at the same leveraging the possibility to improve business operations for specific verticals, e.g. retail and transportation. The time is right to bring market needs and technological innovations together on one platform for this industry.
Q: Why does SAST need to be a separate entity from Bosch?
Mangold-Takao: SAST is setup as a wholly owned subsidiary of the Bosch Group. We wanted to make sure that SAST is able to underline its role as an industry standard platform across multiple players. SAST is open to get additional investors and is being setup as a startup in its own offices in Munich to foster the environment where speed and innovation can more easily take place. Having said that, several entities of the Bosch Group are very interesting partners for SAST.
The SAST App Store will allow developers to build and market new applications, similar to today’s app stores for smartphone applications
Q: Please explain your "value proposition" to the industry.
Mangold-Takao: We will bring new innovations and possibilities to the security and safety industry by providing an open, secure and standardized Operating System for video security cameras, to also address pressing issues such as cyber security and data privacy concerns. Devices that run then with the SAST operating system will work with an application marketplace provided and operated by SAST.
Integrators and users can then use these apps from this marketplace to deploy additional functionality on these devices. With our platform we will be able to build up a community of app developers, including the ones not yet developing for this industry who have expertise in computer vision and artificial intelligence.
Q: It seems what you are doing has parallels with the Apple and Android "app" stores. How is your approach the same (and how is it different) than those approaches?
We are setting up SAST as a user-centric company and involve selected users very early on in the process"Mangold-Takao: The approach is similar in the way that we plan to generate revenue by operating the application marketplace and thus participate in the app revenue. The difference is that there is much more needed than apps and cameras to create a complete working solution addressing a user problem in this industry – we need to make sure that our own platform as well as the new applications being created will work as a part of an end-to-end solution.
Q: "Critical mass" and wide industry participation seem to be requirements for your success. How will you achieve those goals? Will you involve integrators, consultants, or other parties in addition to manufacturers (to drive awareness)? How?
Mangold-Takao: SAST is in close exchange with device manufacturers, integrators and consultants, as well as application developers and large end-users at the moment to ensure that we are building the right platform and ecosystem for this industry. We are setting up SAST as a user-centric company and involve selected users very early on in the process.
We will run dedicated programs and hackathons to attract app developers, already active and new to our industry. We will also run selected pilots with end-users throughout 2019 to ensure we have all partners involved early on.
SAST sees the industry is hungry for more innovative solutions – with the retail vertical market a target for these solutions
Q: What timeline do you foresee in terms of implementing these initiatives?
Mangold-Takao: While we start with first app development programs and plan our first pilots already for this year, we are planning our commercial launch for end of 2019.
Q: How does your new company relate to the new Open Security & Safety Alliance (OSSA)?
Mangold-Takao: The Open Security and Safety Alliance has been working very closely with SAST over the past year, defining some important concepts and elements required. One of the most important elements is an open and standardized Operating System, specific to this industry, which will then bring forward new innovative technologies and solutions. SAST is actively working on this Operating System, based on Android Open Source Project (ASOP), but is evolved and hardened with industry-specific features.
Q: What's the biggest thing you want the security industry to understand about SAST? What is your "message" to the industry?
Mangold-Takao: Our message is simple: let’s build better security and safety systems – together! But for real, innovating an industry is a joint effort, we can only bring new innovation to this industry with partners who share our vision and are excited about new technology. At the same time, we strongly believe that our platform allows every partner to bring forward what they do best but also invite new partners to our industry.